CTI launches a customised TAFE-certified course in Business (Sales) for
Phoenix Beverages Ltd 14 September 2009

On Monday 14 September, CTI & PBL launched a new professional development programme designed to meet the specific needs of Phoenix Beverages Ltd's Channel Developers and Channel Managers. The competency-based course has been developed jointly by CTI academic staff and staff of Challenger TAFE (Western Australia) in close consultation with the Phoenix Beverages HR & Sales Management teams. Successful participants will be awarded the internationally recognised Certificate IV in Business Sales by Challenger TAFE.

Commenting on the agreement, Mrs. Odylle Charoux, Director of Academic Affairs remarked that "This is a ground-breaking activity for CTI and we are pleased that our shareholder, Phoenix Beverages Ltd, chose CTI & Challenger TAFE to develop their sales staff. Given CTI's expertise and its close proximity to industry, we stand ready to offer similar training to other companies in a range of fields."

Prof. Raj Lutchmeah, Head of Faculty of Management and Finance added: "We are confident that this programme will empower the Channel Developers and Channel Managers to act with greater confidence and motivation back in their workplace and in the process provide a significant competitive advantage to the PBL Sales Team."

 

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