Blanche Birger develops its Managers
29 June 2011

"Blanche, Birger is culturally committed to training and business innovation," announced Jacques Harel, MD of Blanche, Birger as he launched Leading Through Innovation, a year-long management development programme offered at CTI for the firm's middle and senior managers.



Blanche, Birger delegates with, in the centre, Jacques Harel, CEO, and Eric Charoux, Programme Director.

On a regular basis, our shareholders or clients request us to run customized leadership development programmes for them, generally an adapted version of our original and now famous, 2005 Leadership Challenge Programme.

In 2006 and 2007, for example, we run for the Celtel organization in Africa, in partnership with the Wits Business School of Johannesburg, a management development programme which attracted eight cohorts of managers coming from French-speaking Africa. In 2009, we ran for the Mauritius Commercial Bank a similar programme, known as Lead to Inspire, which attracted over 40 delegates from the bank's senior management ranks. In 2010 we ran for the Winner's organization, Reaching New Heights, a programme with on board 15 Supermarket Managers and 17 Assistant Supermarket Managers.

For 2011, Blanche, Birger will see 13 of its senior staff undergoing the twelve modules and if all goes well, receive at the end our Certificate in Management Development. "We are strong believers in taking the lead as a corporation," affirms Jacques Harel, "and we hope that this programme will help us optimize our processes, invest in the development of our marketing and sales talent, generate industry vertical knowledge, innovate our services, rationalize our unprofitable businesses and customers, and ensure that our company's growth is anchored by a sustainable differentiation strategy."

When questioned in this regard, the Programme Director, Professor Eric Charoux said: "Our shareholders and clients are becoming increasingly conscious of the need to develop the managerial and leadership skills of their employees if they are to meet the challenges of tomorrow. Blanche, Birger joins the ranks of our more enlightened companies on this island and we salute its vision and commitment."

 

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