CURTIN UNIVERSITY OF TECHNOLOGY & CHARLES TELFAIR INSTITUTE

present the

BACHELOR OF ARTS (DESIGN)

with the following choices of Majors:

  1. Creative Advertising Design
  2. Graphic Design
  3. Design Photography



PROGRAMME OVERVIEW

The undergraduate programme in design is structured so that students can identify their special skills and interests during the first year, by engaging in a wide range of design experiences which cover the major fields of design practice. After a common first year, students select one of the following majors:



CREATIVE ADVERTISING

The advertising industry is an essential component of the whole service infrastructure of modern economies. The skills of effective advertising reside principally in the ability of designers to create evocative, stimulating, sometimes humorous or dramatic visual images for the purposes of promoting the value of goods and services. Sometimes these creative skills are directed towards communicating public policy or political or social agendas. Advertising designers, whilst sharing the creative visual skills of graphic designers, also devise creative copy writing and slogans working closely with marketing professionals. Much of their visual imaging is being increasingly designed for the electronic media (television, video and film) as well as the print media. The advertising major is only offered to third year students who have completed a second year visual communication major. This major prepared you for professional placement in the creative advertising industry. It focuses on professional practice, media production processes, professional institutions and industry processes. It involves development of a professional portfolio of creative advertising work for future employment.



GRAPHIC DESIGN

Graphic designers are responsible for creating the form, style, quality and effectiveness of every kind of visual communication, produced largely through the sophisticated technology of modern printing. They design such things as magazines, posters, newspapers, business literature, letterheads, text books, children's books, printed packaging, labels and signage, and commercial catalogues. They help create the corporate visual style or identity of companies, organisations, public utilities, local, state and federal governments through the effectiveness of the visual style of their official publications. A career as a graphic designer prepares you for work in the field of visual problem solving, specialising in corporate and brand identities, stationery, editorial publications, corporate literature, retail and boutique packaging, labels, environmental graphics, exhibitions and directional signage. This major is aimed towards achieving this outcome at both a professional and academic level.



DESIGN PHOTOGRAPHY

Design photography is a contemporary communication medium and practice that sees the photographer as designer, who is intrinsically linked and capable of managing every part of the design, conceptual and production process. The unique capabilities of the photographic medium are utilised, to motivate and produce design applications and other media or communication texts.

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