Overview

Responsibilities

Content Creation & Social Media Management

Plan, create, and schedule engaging content (static and video) for social platforms including Instagram, Facebook, TikTok, LinkedIn, and WhatsApp.
Ensure that all visual and written content reflects the brand identity, tone, and values.
Design visuals or coordinate with freelancers/agencies as needed.
Community Engagement & Digital Listening

Monitor and respond to messages, comments, and brand mentions in a timely, professional, and brand-aligned manner.
Track social trends and competitor activity to keep the brand relevant and agile online.
Brand Visibility & Visual Merchandising

Support the marketing and retail teams in ensuring coherence between digital communication and in-store merchandising.
Assist in executing campaign visuals in-store and online, ensuring consistency in brand storytelling across all touchpoints.
Performance Monitoring & Reporting

Analyse performance across platforms using analytics tools (Meta Insights, Google Analytics, etc.).
Prepare regular performance reports to identify what’s working and where to improve.
Campaign & Event Support

Collaborate with the marketing team to support events and promotional campaigns through content coordination and execution.
Ensure smooth coordination and timely delivery of campaign-related assets.
Qualifications

Minimum 2 years of experience in a communication/marketing role (Experience in an advertising agency is a strong advantage)
Bachelor’s degree in marketing, Communications or a related field
Strong organizational skills with the ability to multitask and prioritize
Creative mindset with a keen eye for design and branding
Proficiency with digital platforms (Facebook, Instagram, WhatsApp, LinkedIn, TikTok, Google)
Working knowledge of design tools such as Canva and Adobe Creative Suite
Strong communication skills and a collaborative attitude
Preferred Skills

Photography and/or video shooting and editing experience.
Familiarity with merchandising tools or retail marketing
Basic knowledge of analytics (Google Analytics, Meta Insights, etc.)
Why Join Us?

If you are a digitally savvy, creative, and proactive individual ready to bring a brand to life across multiple platforms, join our Marketing Team at Mathieu Opticien and contribute to our continued success!

About Us

Mathieu Opticien, a leading optical group in Mauritius with over 65 years of experience, is part of the EssilorLuxottica Group. We are committed to providing exceptional eye care and offering a wide range of high-quality frames and Essilor lenses.

To Apply

Please submit your motivational letter and CV through this email job@mathieu-opticians.mu them or visit our career page at http://mathieu-opticians.mu/apply/.

We look forward to discovering how you can help shape the voice and vision of Mathieu Opticien.